SALT LAKE CITY, Oct. 15, 2025 /PRNewswire/ -- Sometimes, the internet asks for something so loudly you just have to make it happen. After college basketball star Paige Bueckers went viral for her love of Trü Frü, the better-for-you frozen fruit brand listened. The result? A limited-edition collaboration that celebrates Paige's genuine love for the brand—and the community that shares it. 

What began as a few casual posts from Paige turned into thousands of comments, tags, and more than 30 million views of fans hunting down Trü Frü's iconic frozen chocolate-covered fruit in freezer aisles nationwide. True to form, Trü Frü leaned in—transforming that social buzz into a full-scale collaboration. 

And now, the partnership is giving back. A percentage of proceeds from every Paige Bueckers x Trü Frü bag sold will benefit the Paige Bueckers Foundation's work to fight food insecurity and expand access to nutritious meals for families in need.

"Paige's genuine obsession with Trü Frü caught our attention right away," said Harvey Millar, CEO at Trü Frü. "Her audience's reaction was incredible—they didn't just notice, they rallied. We knew we had to do something to celebrate her authenticity, her community of fans, and the incredible work of her foundation." 

The limited-edition Paige Bueckers x Trü Frü packaging — featuring her favorite flavor, frozen strawberries dipped in white and milk chocolate — is available now nationwide at Target and H-E-B and coming soon to Kroger, Albertsons, Wakefern, and Wegmans while supplies last. Fans can also look forward to an upcoming DoorDash collaboration designed to celebrate and give back to the community that made this all possible, with more details to be shared soon on social media.

This collaboration cements Trü Frü's reputation as a fan-first, fearlessly reactive brand—one that meets its community where they are (usually mid-scroll with a bag of Trü Frü in hand) while using its platform to make a difference. 

About Trü Frü

Trü Frü is a better-for-you frozen snack brand transforming real fruit into crave-worthy indulgence. Each piece is frozen at peak freshness and dipped in rich chocolate for a balanced, feel-good treat. Available in freezer aisles nationwide, Trü Frü offers a refreshing way to snack smarter while still savoring something sweet.

About Paige Bueckers Foundation 

Established in 2022, the Paige Bueckers Foundation is an innovative partnership between the Greater Minneapolis Foundation and the St. Paul Foundation that focuses its work to create opportunity and justice in four primary areas: Sport, Creative, Economic and Food & Wellness. 

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SOURCE Trü Frü