New capabilities help research teams move beyond the interview to explore, connect and act on qualitative insight

WEST CHESTER, Pa., Oct. 15, 2026 /PRNewswire/ -- Trellist, Inc. and Twentify today announced the latest evolution of Quals.ai, the AI-powered qualitative research platform created by Twentify and available in the U.S. through Trellist's exclusive distribution partnership.

The latest release expands what research teams can do with qualitative research, from the initial conversation through analysis, exploration and action. Quals.ai brings research setup, recruitment, AI-moderated interviews, analysis, reporting and further exploration together in one platform. The new capabilities extend that experience beyond the interview itself, making it easier to keep working with research, connect it to existing systems and put the customer's voice to work.

"The opportunity with Quals.ai goes beyond conducting interviews faster. With Story, SmartAsk™, API access, and new research workflow tools, teams can now pull keywords, sentiment, and other insights straight from the verbatims, on demand and directly inside tools like Claude. That opens the door to personalized messaging and other proven direct response techniques that put the customer's own voice to work and drive measurable lift. It's part of our commitment to being results-oriented and maximizing the ROI of qualitative research. As Twentify's exclusive U.S. distribution partner, we're excited to bring these capabilities to organizations looking for a faster, more flexible way to understand their customers, employees and markets."

— Thomas Atadan, VP of New Business, Product and AI Solutions, Trellist

More Ways to Work With Research

One of the biggest additions is Story, which turns the findings from an individual Quals.ai project into a visual narrative. Rather than relying solely on a standard research summary, Story gives teams a more tailored way to understand what matters in a particular study and communicate those findings to colleagues and stakeholders.

SmartAsk™ extends the value of the research even further. Once interviews are complete, researchers can continue exploring the findings, ask new questions, investigate themes, identify potential actions and develop additional outputs from the same underlying research. As new business questions emerge, teams can return to the research rather than treating the final report as the end of the process.

The Quals.ai public API is now live, allowing organizations to retrieve their own project and interview data, including transcripts, and connect qualitative research with existing systems and workflows. This can support internal research repositories, dashboards, reporting and analysis environments, as well as other business applications. It also opens up new ways to work directly with verbatims, including pulling keywords, sentiment and other insights on demand.

The release also gives researchers more control over how Quals.ai supports their work. Custom moderator profiles allow teams to shape the style of AI-led interviews, including casualness, brevity, directness, engagement and creativity, while custom instructions can align the moderator with a particular research approach or brand tone. New workspace tools include Interview Assistant, which transcribes live interviews and suggests the next question; an Operations Dashboard for monitoring interview activity and completion; and configurable AI Scanner Rules for research quality controls.

From Faster Research to More Useful Research

Quals.ai was designed to help organizations conduct qualitative research faster through AI-moderated conversations with real people. The platform supports text and voice interviews and can deliver qualitative insights in as little as 24 hours.

This latest release builds on that speed by addressing a broader challenge: what happens after the conversations are over?

Research no longer has to end with an analysis and a presentation. With Story, SmartAsk™, API access and expanded research tools, teams can continue exploring what people said, connect those findings to the systems they already use, and bring the customer's own language into downstream work.

The result is a more flexible approach to qualitative research — one that moves from question, to conversation, to insight, to action, while making more of the underlying research available along the way.

To learn more about Quals.ai or request a demo, visit Trellist | Quals.ai.

About Quals.ai

Quals.ai is an AI-powered qualitative research platform created by Twentify. It enables organizations to conduct AI-moderated qualitative interviews with real human participants, analyze research and generate actionable insights.

Trellist, Inc. is Twentify's exclusive U.S. distribution partner for Quals.ai, providing strategy, research design, implementation, onboarding and ongoing support to U.S. organizations and agency partners.

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SOURCE Trellist Marketing and Technology