Tulum, Mexico, Aug. 28, 2026 (GLOBE NEWSWIRE) -- Thor Urbana, the Latin American affiliate of Thor Equities Group, today announced its participation in a landmark partnership bringing UMusic Hotel & Beach Club Tulum to the center of Mexico's Tulum Renace initiative, a government-led strategy to strengthen Tulum through sustainable tourism, infrastructure and cultural investment.
Opening in December 2026, the property will feature 57 hotel keys, an 800-capacity beach club and an integrated creative hub for concerts, film production and original content, developed by Inmobilia and operated through UMusic Beach Clubs & Lifestyle (UMBL), a joint venture between UMHL and IMI Group.
"What we have built goes beyond hospitality, bringing together culture, entertainment, community and experiences to create a true economic and cultural catalyst for Tulum", said Jimmy Arakanji, Co-Founder and Co-CEO, Thor Urbana.
"Tulum represents exactly the type of destination where strategic investment and thoughtful development can create lasting value," said Joe Sitt, Chairman and CEO of Thor Equities. "We are proud to support this collaboration and bring together leading partners across real estate, hospitality, music and culture. The opportunity is not simply to develop an exceptional property, but to contribute to the long-term growth and evolution of Tulum."
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About Thor Urbana: Thor Urbana is a leading Mexican real estate investment and development platform with more than US$3.7 billion in assets under management and over 3 million square meters developed across 17 cities. With significant experience in luxury hospitality, lifestyle, and mixed-use destinations, Thor Urbana has established a strong presence in Mexico's leading tourism markets, including Tulum. For more information, visit www.thorurbana.com.
About Thor Equities Group: Thor Equities is a leader in the development, leasing and management of industrial, laboratory, residential, office, hotel and mixed-use assets in premier locations worldwide. The company operates in major cities around the globe and has a property portfolio totaling $20 billion with a development pipeline in excess of 50 million square feet. Thor has a strong presence on three continents and in addition to its US holdings, the company has assets in European gateway cities including London, Paris, Madrid, and Milan, and is the largest developer in Mexico through its Latin American division with a development pipeline of over 20 million square feet. Thor maximizes returns for institutional investors by recognizing a property’s potential, reducing operating expenses, increasing tenant satisfaction, and leveraging market trends to maintain a long-term competitive edge. For more information, visit www.thorequities.com.
Katie Smith Thor Equities ksmith@Thorequities.com
