Iconic brunch spot offers guests a curated weekend in Chicago, including a private jet experience, themed lodging and exclusive festival access
Denver, CO (RestaurantNews.com) In 2006, Snooze Eatery opened its doors and flipped the script on breakfast. Twenty years later, the brand is celebrating its anniversary with a special SnoozeFest Pancake Flight giveaway – built around a 20-year-old staple that’s become a go-to order for guests.
From April 15 to June 30, guests can enter for a chance to win an exclusive experience by dining at any Snooze location nationwide and submitting their receipt online to receive a scratch-off entry. Three winners and their guests will be treated to a Chicago getaway that includes a private Pancake Flight jet experience, a four-night stay at the exclusive IC Chicago, VIP access to Lollapalooza from July 30 through Aug. 2, ground transportation, and a branded merchandise package.
The Pancake Flight lets guests mix and match three flavors from a rotating lineup that includes standouts like Pineapple Upside Down, Sweet Potato, and Strawberry Shortcake. It remains one of the most-ordered items on the menu.
“The Pancake Flight absolutely put Snooze on the map, and our guests have kept us there ever since,” said Brian Loeb, EVP of Marketing at Snooze Eatery. “Twenty years was the perfect moment for us to return the favor in a major way. The Pancake Flight takes the game to new heights and is truly a once-in-a-lifetime experience the winners will never forget.”
As Snooze marks its 20th anniversary, the brand is reflecting on a journey that started in a Denver neighborhood and has grown to nearly 70 locations nationwide. The approach has never wavered – serve bold food, bring people together, and make mornings worth showing up for. Two decades in, the brand is still doing things its own way.
“At twenty years, most brands send an email and post on social media; we wanted to go big and do something that sets Snooze apart from other brands,” said Jordan Russell, Director of Brand Marketing at Snooze Eatery. “We decided this was a moment to name a chartered flight after an original menu item and give a one-of-a-kind experience to our guests that show up for us every day.”
For more information, visit SnoozeEatery.com or follow Snooze on Instagram at @eatsnooze. Download the Snooze app to join MySnooze Bennyfits and start earning Jacks toward free pancakes, sides, drinks, and Snooze swag.
About Snooze Eatery
Snooze Eatery is a breakfast and brunch restaurant founded in Denver in 2006, known for bold flavors, creative twists on morning favorites and an experience that doesn’t play by the rules. With nearly 70 locations nationwide, Snooze has grown its community one plate at a time without losing what made the first location special. The menu features signature dishes like Pancake Flights, craveable Benedicts and rotating Pancakes of the Moment, alongside a full bar of morning cocktails and fresh-squeezed juices – done right. For more information, visit SnoozeEatery.com or follow the brand on Instagram at @eatsnooze.
Contact:
Chandler Ray
Champion
817-694-2523
cray@championmgt.com
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