Pre‑Bid API Enriches Open Programmatic CTV Bid Requests With a Standard Content Object in Real Time Across 6,192 U.S. Apps on Roku, Samsung Tizen, Amazon Fire TV, LG webOS, Vizio SmartCast, Apple tvOS, Android TV, Android and iOS, Eliminating Show Name and Genre Blind Spots, Built to IAB Tech Lab's OpenRTB 2.6 Specification
LONDON, Sept. 21, 2026 (GLOBE NEWSWIRE) -- Pixalate, a global ad fraud and privacy compliance platform, today released OpenEPG DB™ 1.0 and its Pre-Bid API. The system maps 375,000+ Bundle ID variations to 580,000+ shows across 13,900+ FAST and linear streaming channels. It operates across 6,192 U.S. streaming apps on Roku, Samsung Tizen, Amazon Fire TV, LG webOS, Vizio SmartCast, Apple tvOS, Android TV, Android and iOS. The API requires zero publisher opt‑in and no publisher‑side SDK or integration.
Today, show-level data for streaming TV comes from two places: program schedules that content owners submit to metadata providers, or automatic content recognition (ACR). Neither appears in most open programmatic bid requests, and the gap is widest on multi-channel FAST aggregators, where a single Bundle ID can carry hundreds of channels.
OpenEPG DB™ 1.0 covers the FAST channels distributed through aggregators such as Tubi, Samsung TV Plus and The Roku Channel, and Pixalate's API resolves them at the bid request level using only the fields already in the request.
"Open programmatic CTV has been blind to streaming TV show names: the publisher doesn't pass the show name, so the buyer prices the app and guesses the rest. For the first time, that bid request can be resolved to the actual show in real time,” said Jalal Nasir, CEO of Pixalate. “OpenEPG DB™ 1.0 unlocks content‑level intelligence for the open ecosystem and FAST inventory.”
How It Works
- Input: A standard OpenRTB 2.6 bid request arrives carrying two fields standard in every CTV bid request: app.bundle and device.ua.
- Resolution: Pixalate's pre-bid engine matches those fields, plus any channel identifier or channel name carried in the request, against OpenEPG DB™ 1.0 in real time.
- Output: The API returns the same bid request with the resolved program spliced into app.content as standard OpenRTB 2.6 Content fields.
Example response:
| { "app": { "bundle": "com.pluto.tv", "content": { "id": "ec-4Fq0X2", "title": "SportsCenter", "genre": "Sports", "contentrating": "TV-PG", "channel": { "id": "eg-Tj5r8w", "name": "ESPN" }, "ext": { "openepg": { "attribution": "pixalate-openepg/v1" } } } }, "device": { "ua": "Roku/DVP-13.0.0" } } |
Protocol-Level Mechanics
The API parses incoming OpenRTB 2.6 bid requests using two required fields: app.bundle and device.ua. When bid streams contain platform channel identifiers or channel names, the resolution engine incorporates these signals to calculate match confidence.
The API returns a native OpenRTB 2.6 Content object that can include:
- content.title
- content.series
- content.genre
- content.contentrating
- content.channel.id and content.channel.name
A statistical confidence score (0.00 to 1.00) is returned with each resolved response.
Packages are tiered by monthly request volume; contact Pixalate for details.
System Metrics
| Specification Parameter | System Performance Data |
| Catalog Coverage | 580,000+ TV shows |
| Channel Index | 13,900+ FAST and linear channels |
| App Footprint | 6,192 U.S. apps mapped across 9 OS platforms |
| Bundle ID Normalization | 375,000+ raw variations mapped to parent apps |
| Integration Overhead | 0 SDKs; 0 lines of publisher code |
Deployment & Availability
OpenEPG DB™ 1.0 and the Pre-Bid API are available today in private beta for DSPs, SSPs and exchanges. Engineering documentation is published on Pixalate's API Explorer. Post-bid metrics are available in the OpenEPG™ Analytics dashboard and the free monthly OpenEPG™ Index.
Contact Pixalate to request beta access.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a "key innovator" for children's online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Media Contact: press@pixalate.com
Disclaimer
OpenEPG DB™ 1.0 and the OpenEPG™ Pre-Bid API are available in private beta and subject to change. OpenEPG™ data reflects Pixalate's opinions based on open-exchange signals and public EPG data; no assurances or guarantees are made as to the accuracy or completeness of any classification, resolution, or rating. Attributions are for identification purposes only and imply no affiliation, partnership, or endorsement. Pixalate's full disclaimer can be found here.
