Functional healthcare brand leads with everyday muscle and joint care patches as it expands into a growing global wellness trend

SEOUL, South Korea, Sept. 27, 2026 /PRNewswire/ -- Functional healthcare brand PAINSTUDY Inc. is expanding its market presence with a new line of patch products focused on everyday muscle and joint care, tapping into "self-medication" — a growing trend in which consumers take a more active role in managing their own health and lifestyle habits.

PAINSTUDY develops and supplies functional muscle and joint patches designed to help modern consumers more easily manage the muscle and joint discomfort they experience in daily life. The company adopted a patch format so that consumers can use the products conveniently while going about their daily routines, with safety, adhesion, and ease of use as key factors in product development.

The company is paying close attention to a shift in consumer attitudes toward health management. As interest in health grows, consumers are increasingly looking to monitor their condition and manage it continuously as part of daily life, rather than reacting only after discomfort sets in. In line with this shift, PAINSTUDY is focused on the role self-care products can play in everyday life, separate from clinical healthcare settings.

The newly launched line of functional patches was developed with this direction in mind. It reflects customer feedback gathered through the company's existing products as well as its own product development know-how, with a focus on helping consumers efficiently manage muscle and joint fatigue in daily life. The products apply quality-controlled ingredients and ergonomic design to enhance safety and adhesion.

Patch-format products in particular offer a strong connection to everyday health management, as they can be used conveniently in the moment without any separate devices or complicated steps. According to the company, the products were designed with the lifestyles of consumers who need to manage physical fatigue arising from various everyday settings — work, exercise, and outdoor activities — in mind.

PAINSTUDY sees this product direction as closely aligned with the broader global self-medication trend in healthcare consumption. The company's strategy is to offer easy-to-use products that allow consumers to take an active role in managing their own health, while continuously expanding their options through ongoing product development.

To that end, PAINSTUDY also views communication with consumers as a key element of its product competitiveness. The company plans to strengthen a virtuous cycle in which customer feedback and usage experience from existing products inform the development of new ones, with future products planned around actual consumer demand. The new patch line likewise reflects customer feedback accumulated over time.

On the distribution front, PAINSTUDY plans to further strengthen the business foundation it has built in the domestic e-commerce market while also expanding into offline sales channels. Building on the consumer reach it has established through major online platforms such as Coupang and Naver Smart Store, the company plans to diversify its distribution structure so that its brand and products can be found across a wider range of sales channels.

Looking ahead, PAINSTUDY also plans to pursue new growth opportunities in overseas markets. Amid continued global interest in everyday health management and wellness, the company aims to gradually expand its reach with consumers abroad, building on the product development experience and customer feedback it has accumulated domestically.

"Helping consumers take a more proactive role in managing their own health in daily life is the direction PAINSTUDY is pursuing in product development," a PAINSTUDY Inc. representative said. "Starting with our muscle and joint patches, we plan to continue introducing healthcare products that reflect our customers' diverse needs, and over the long term, grow into a comprehensive wellness brand that can deliver our brand value to consumers around the world as well."

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SOURCE PAINSTUDY Inc.