LONDON and NEW YORK, Sept. 21, 2026 /PRNewswire/ -- International award-winning luxury marketing agency, Issa PR, announces the upcoming release of a new academic book - The Future of Luxury: An Evolution of Culture, Capital & Consciousness. Published by leading academic publisher, Cambridge Scholars Publishing, the book will launch this autumn 2026. The book is edited by Issa PR founder and CEO, Viet N'Guyen, who also wrote the preface. Alongside a cadre of leading industry contributors, the new academic text provides a comprehensive examination of how global luxury is being reshaped by generational shifts, digital transformation, the importance of sustainability, and ethical expectations.

The luxury industry has undergone rapid and radical changes over the last few decades. This interdisciplinary collection of essays explores the evolving landscape of the luxury industry through the lens of cultural relevance, immersive technology, social responsibility and decentralisation of brand authority. Drawing on insights from eight global thought leaders across London and New York, the collection examines how authenticity and community co-creation are replacing exclusivity as the new markers of prestige, and how luxury's future is being defined not only by craftsmanship but by meaning, identity, and innovation. Cultural capital is now integral to driving value while propelling loyalty while understanding consumer consciousness is now critical to the success of a brand.

Key themes explored in the book include: the digital revolution in art, the rise of phygital experiences, the integration of AI in storytelling, photography and filmmaking, the role of art, fashion and entertainment in shaping cultural capital, and new paradigms for the industry. It will also include an analysis of the changing face of luxury consumers around the world and core tenets for success. The book brings together perspectives from leading figures across fashion, film, art, automotives, media, cinematography, photography and cultural strategy, including key contributors who will discuss the future of their industry:

– Bianca Saunders: Award-winning British menswear designer explores the future of fashion

– Bruno Centofanti: Film director, writer and producer posits the future of luxury storytelling and cinematography

– Felipe Franco: Luxury automotive filmmaker, creative leader and entrepreneur analyses the future of the automotive industry

– Jonathan Saw: D&I expert and leader assesses today ' s luxury consumer, and socioeconomic changes around the globe today

– Mark Dale: Founder of pioneering digital art gallery, W1 Curates, explores the future of art

– Nicole Ingra: Strategist and founder of Ingra Labs creates a codex framework for cultural success and discusses the future of culture

– Soo Kim: Newsweek's Life & Trends reporter analyses the future of design, travel and the workplace

– Stefan Jakubowski: Fashion photographer retrospectively reviews, then assesses the future of photography

Cambridge Scholars Publishing is a major academic publishing house, who produce books for universities, libraries, entrepreneurs, and business leaders worldwide.

Key subject matters covered in the book include:

AI & Phygital Experiences: Integrating AI into storytelling and photography, alongside technology's impact on high-end retail.

Sustainability, CSR & Social Impact: Redefining modern luxury for next-generation consumers and the need to integrate social responsibility into business.

Cultural Capital & Cultural Relevance: What cultural capital means and encompasses today and the intersections of art, fashion, and entertainment. The ongoing digital revolution in art.

The New Luxury Consumer: Shifting demographics, emerging nations as new luxury power players, and changing consumer behaviors.

New Business Frameworks: Essential non-negotiables in luxury marketing, and paradigms for business innovation and success.

Written for industry professionals, academics, students, and business innovators, the publication outlines necessary frameworks for luxury marketing and critical strategies in an era defined by meaning and technological advancements. The book release builds upon Issa PR's established thought-leadership initiatives, including its annual pioneering global Future of Luxury symposium, which was hosted for its sixth year in 2026.

Viet N 'Guyen, CEO of Issa PR said, "The future of luxury will be shaped not only by what brands create but by the values, communities, and new technologies they choose to engage with. Luxury was once defined by craftsmanship but today, meaning, identity and innovation have become the foundation of the industry. The book will explore some of the most important themes of today and will feature esteemed leaders, and visionaries across multiple industries. As well as providing a future-forward perspective on luxury, the book will also provide actionable insights for each sector."

The book is available to purchase on Amazon, EBSCO, ProQuest, Ingram and other retailers. More information is here: https://www.cambridgescholars.com/product/9781036479077. 

About the Author

Viet N'Guyen is founder and CEO of multi-award-winning luxury PR and marketing agency, Issa PR. Vanity Fair named her on the "Downtown 100" list of most inspirational people in New York City. New York Business Journal voted her a "Woman of Influence" in 2018. PR Week selected Viet for their Power Book of most powerful people in PR in 2020, 2021, 2022, 2023, 2024 and  2025. Viet is a founding member of NY Business Journal's Leadership Trust, which consists of greater New York's most influential business decision makers. She created and hosts the 'Future of Luxury' think-tank in 2020 to assemble the world's leading changemakers and visionaries to discuss trends, future forecasts, and insights for the luxury industry. Viet has previously lectured at NYU, Stern on "The Intersection of Luxury & Philanthropy", and the future of the industry.

About Issa PR

International luxury and lifestyle PR. brand strategy, and marketing agency Issa PR is co-headquartered in London and New York with team members across the US and Europe. Creating captivating campaigns and thoughtful dialogue, Issa PR represents luxury fashion, art, entertainment, music, hospitality, philanthropy and social good clients. With over 20 years experience traversing the luxury, lifestyle and philanthropy industry, the team comprises a global network of experts, influencers and leading-edge creatives. Clients have included: Absolut Elyx, Absolut Masterbrand, Vogue Italia, Def Jam Records, Warner Music Group, Davidoff Cool Water, The United Nations and Istituto Marangoni London. For more information, visit www.issa-pr.com  or follow Issa at @IssaPRofficial on Instagram, Facebook, X and TikTok.

About Cambridge Scholars Publishing

Founded in 2001, Cambridge Scholars Publishing is an independent academic publisher based in Newcastle upon Tyne, UK. The publisher works across the humanities, social sciences, physical sciences, life sciences, and health sciences, publishing original scholarship by authors around the world and distributing its titles internationally in print and digital formats.

Issa PR Media Contact - info@issa-pr.com

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