MNK and Digital Livehub Forge Strategic Alliance to Accelerate Southeast Asia Expansion

Collaboration to Build Cultural and Content Hub Through K-Beauty and K-POP Merchandise

NEW YORK, NY, August 18, 2025 /24-7PressRelease/ -- [Image] Sean Lim, CEO of Digital Livehub, and James Kim, Marketing Director of MNK, pose for a commemorative photo after signing an MOU.

MNK, one of South Korea's premier creative content companies, has entered into a strategic partnership with Digital Livehub to fuel its full-scale expansion into Southeast Asia. The companies signed a Memorandum of Understanding (MOU) in Jakarta, Indonesia, setting the stage for a robust collaboration across K-Beauty, K-POP merchandise, and broader cultural content.

Building on its reputation as one of Korea's leading creative content innovators, MNK has become a trusted partner for brands seeking to expand beyond borders. With proven expertise in creative content production, brand strategy, and cross-cultural marketing, the company works with a diverse portfolio spanning beauty, fashion, entertainment, and lifestyle. MNK's in-house team of strategists, designers, and content creators deliver campaigns that blend compelling storytelling with measurable results, positioning the company at the forefront of connecting Korean brands with global audiences.

Creating a Cross-Border Cultural and Content Hub

The agreement formalizes a shared vision: to build a powerful cultural and content hub that connects Korean innovation with Southeast Asia's dynamic consumer base. By combining MNK's award-winning creative marketing capabilities with Digital Livehub's established local distribution and content marketing networks, the partnership will deliver regionally tailored campaigns that are both cost-effective and high impact.

The partnership will initially focus on K-Beauty brands recognized as bestsellers at Olive Young Korea, as well as labels represented by K-POP idols serving as brand ambassadors. This approach taps into Southeast Asia's passionate K-POP fan communities, leveraging their influence to drive brand awareness and engagement. In parallel, MNK will also collaborate with leading entertainment companies to design and produce exclusive K-POP merchandise, securing distribution rights across key markets including China, Indonesia, Malaysia, Singapore, Vietnam, and Thailand.

Commitment to Sustainable Growth and Cultural Connection

"Partnering with MNK is more than just sharing resources—it's the beginning of a long-term creative bridge between Korea and Southeast Asia," said Sean Lim, Co-Founder and CEO of Digital Livehub. "We're committed to creating a sustainable model that delivers tangible value to local consumers while strengthening cultural ties."

James Kim, Marketing Director of MNK, added, "With demand for digital content and K-Culture surging across Southeast Asia, this partnership was a natural next step for us. Our goal is not only to produce high-quality content but also to build enduring local platforms for K-Beauty and K-POP that resonate with regional audiences."

The Southeast Asian beauty and entertainment markets are experiencing unprecedented growth, driven by rising disposable incomes, mobile-first digital adoption, and a deep cultural affinity for Korean trends. MNK and Digital Livehub aim to position themselves at the forefront of this wave, offering brands a turnkey solution for market entry and sustained growth.

Global Track Record as a Competitive Edge

In addition to its Southeast Asian ambitions, MNK has a proven track record of successfully localizing Korean brands for global audiences. The company has executed high-profile campaigns in markets across North America, Europe, and East Asia, leveraging its multilingual, cross-cultural expertise to drive brand awareness and conversion. This experience gives MNK and its partners a competitive edge in navigating the diverse cultural landscapes of Southeast Asia.

Joint projects under the MOU will officially launch in September 2025. The companies expect their collaboration to serve as a model for successful global partnerships, blending Korea's technological expertise and content development strengths with Southeast Asia's expansive distribution and marketing infrastructure. For more information, please visit MNK's official website: https://www.themnk.co.kr

Read the full story here: https://www.24-7pressrelease.com/press-release/525951/mnk-and-digital-livehub-forge-strategic-alliance-to-accelerate-southeast-asia-expansion

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