The longtime brand leader embarks on entrepreneurship while helping fuel the better-for-you concept’s continued growth in Florida
Southfield, MI (RestaurantNews.com) Nearly two decades after joining Beyond Juicery + Eatery as an entry-level employee, Senior Director of Brand and Product Innovation Elliott Disner took the next step in his career by becoming the brand’s newest franchise owner. He plans to open his first location this fall at 8870 Atlantic Ave. in West Delray Beach, Florida.
Disner’s transition from a 16-year-old barista to corporate leadership and now franchise ownership reflects Beyond Juicery + Eatery’s commitment to developing talent from within while creating opportunities for entrepreneurship.
Over the years, he worked in nearly every position in the restaurant before joining the corporate team and leading many of the brand’s strategic initiatives, including menu innovation, local store marketing, restaurant design, construction and brand development. While earning a degree in architecture and design, Disner combined creative thinking with operational experience to help shape how Beyond restaurants look, function and connect with guests.
“I’ve spent more of my life with Beyond than without it, so becoming a franchise owner feels like a natural next step,” said Disner. “Beyond has always been more than a place to grab a smoothie or a meal. It’s where relationships are built, healthy habits are encouraged and people feel welcome. I was fortunate to grow alongside the brand and experience every stage of its evolution, and now I’m excited to take everything I’ve learned and build something of my own. I hope my journey shows others what’s possible.”
As he prepares to open his first location, Disner brings a unique perspective to franchise ownership. Having supported franchisees from the corporate side, he understands not only restaurant operations but also the long-term strategy behind brand development, marketing, innovation and sustainable growth. That experience positions him to contribute to the system in a new way while continuing to strengthen the brand from within.
With Disner’s experience across operations, design and brand development, the West Delray Beach location will serve as a flagship for an updated Beyond Juicery + Eatery store design and enhanced retail experience, developed in partnership with the corporate team. The location will bring together years of brand learnings and the next evolution of the guest experience.
The opportunity will also come full circle for Disner as he begins staffing the new restaurant in early September. Having started his own Beyond career at 16, he is looking forward to help create similar pathways for local talent looking to gain experience, develop their skills and grow within the brand.
The West Delray Beach restaurant will mark Beyond Juicery + Eatery’s third location in Florida, and its first along the state’s east coast, representing another milestone in the brand’s continued expansion.
“Elliott’s story embodies what Beyond Juicery + Eatery is all about,” said Mijo Alanis, co-founder. “He didn’t just grow with the company – he helped shape it. Watching him evolve from a young team member into a leader and now a franchise owner is incredibly rewarding because it reflects the culture we’ve worked hard to build. We believe in investing in people, creating opportunities for growth and empowering entrepreneurs, and Elliott’s journey is proof of what’s possible.”
For more information and a full list of Beyond Juicery + Eatery locations, visit BeyondJuiceryEatery.com or visit franchise.BeyondJuiceryEatery.com to explore franchising opportunities.
About Beyond Juicery + Eatery
Founded in 2005 in Birmingham, Michigan, Beyond Juicery + Eatery is a fast-casual concept committed to fresh, functional and flavorful dining. Established by Mijo Alanis and Pam Vivio, the brand emerged in response to a growing demand for healthier food options, offering smoothies, juices, wraps and salads made to order. With a strong emphasis on guest experience, menu innovation and wellness-driven offerings, Beyond Juicery + Eatery began franchising in 2018 and now operates over 50 locations, with additional restaurants in development across Michigan, Ohio, Florida and Georgia. The brand has been recognized by Franchise Times’ annual Top 500 list, QSR Magazine’s 40/40 List, Entrepreneur’s Top New & Emerging Franchises and Inc. 5000 ranking among the top-performing QSR concepts. For more information, visit BeyondJuiceryEatery.com, or follow the brand on Instagram, Facebook, or TikTok.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com
The post From First Job to Franchise Owner: Beyond Juicery + Eatery Leader Opens New Chapter first appeared on RestaurantNews.com.
