New firm brings senior-level PR strategy, expert witness experience and a selective approach to high-stakes litigation

PORTLAND, Ore., Aug. 24, 2026 /PRNewswire/ -- The founders behind award-winning public relations firms Sky PR and Global Talent PR have launched CasePR, a boutique litigation communications firm providing strategic media support for law firms, plaintiffs, experts and organizations involved in complex legal disputes.

Founded by Lara Miller and Kristen Hoff, CasePR was created to offer a smaller, more nimble alternative to traditional litigation communications firms. The agency intentionally maintains a selective client roster, allowing its founders to remain directly involved in strategy, messaging and media outreach throughout an engagement.

Miller and Hoff bring decades of combined public relations experience to the firm, including work involving complex business disputes, reputation-sensitive matters and expert witness engagements. Both founders have also served as expert witnesses, giving them firsthand experience with the intersection of litigation, media, reputation and public communication.

"Litigation communications require a very different approach from traditional PR," said Miller. "The legal strategy always comes first. Our role is to work closely with counsel, understand what can and cannot be said publicly, and then identify where thoughtful media strategy can support the broader objectives of the case."

CasePR works particularly closely with plaintiffs and plaintiff-side counsel on matters where public awareness, industry context or corporate reputation may play an important role. Services include litigation media strategy, case messaging, reporter outreach, media materials, executive and expert positioning, crisis communications and ongoing media monitoring.

The firm does not take a high-volume approach to litigation PR. Instead, CasePR selects a limited number of engagements where its team believes strategic communications can make a meaningful contribution.

"We wanted CasePR to stay small, selective and extremely hands-on," said Hoff. "Litigation can change quickly, and clients need senior people who understand the case and can respond just as quickly. There are no layers between our clients and the people actually developing and executing the strategy."

CasePR builds on the founders' experience operating Sky PR and Global Talent PR, where they have developed media strategies and secured earned coverage across national, business, technology, legal and industry publications.

The firm is currently representing clients in active litigation and accepting a limited number of new engagements.

About CasePR
CasePR is a boutique litigation communications and public relations firm founded by Lara Miller and Kristen Hoff, the founders behind Sky PR and Global Talent PR. The firm provides strategic communications, earned media relations and reputation support for law firms, plaintiffs, experts and organizations involved in high-stakes litigation and disputes. CasePR maintains a selective client roster and provides direct, senior-level involvement throughout every engagement.

For more information, visit CasePR.co.

Contact
CasePR Team
421268@email4pr.com
978-407-9283

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SOURCE CasePR