From One Sacramento Office in 1996 to Four Locations, Esthetics Center Turns 30
EL DORADO HILLS, United States - August 29, 2026 / Esthetics Center /
SACRAMENTO, Calif. Esthetics Center is marking 30 years of operation in the Sacramento region, having opened its doors in 1996 under the direction of Dr. Reginald Rice. What began as a single practice focused on facial plastic surgery and medically supervised care has expanded over three decades into a four-location operation serving patients across Northern California, with offices in Sacramento, Rocklin, El Dorado Hills, and Fair Oaks.
Dr. Reginald Rice holds dual board certifications in facial plastic and reconstructive surgery and otolaryngology (head and neck surgery), and is a Fellow of the American Academy of Cosmetic Surgery. Over more than 25 years of practice, he has treated more than 12,000 patients. Esthetics Center also holds founding partner status with Alpha Aesthetics Partners, a national medical aesthetics platform.
Three Decades of Growth
Since its founding in 1996, the clinical team at Esthetics Center has expanded considerably from Dr. Rice's original practice. The team now includes fellowship-trained facial plastic surgeon Dr. Megan Vincze, along with cosmetic nurse injectors, physician assistants, and aesthetic nurse practitioners. The range of services offered across the four locations includes facial plastic surgery, non-surgical injectables, skin rejuvenation, and laser treatment for spider and vascular veins.
A Founder's Perspective
"When I opened this practice in 1996, I wanted a place where patients felt informed before they made a decision," said Dr. Reginald Rice, founder of Esthetics Center. "Thirty years and four locations later, that's still the standard I hold the team to."
About Esthetics Center
Esthetics Center is a medical aesthetics and facial plastic surgery practice that has served the Sacramento region since 1996, with locations in Sacramento, Rocklin, El Dorado Hills, and Fair Oaks, California.
The practice was founded by Dr. Reginald Rice, who is double board-certified in facial plastic and reconstructive surgery and otolaryngology (head and neck surgery) and a Fellow of the American Academy of Cosmetic Surgery, with more than 25 years of experience and over 12,000 patients treated.
Esthetics Center is a founding partner of Alpha Aesthetics Partners, a national medical aesthetics platform. The practice's clinical team includes fellowship-trained facial plastic surgeon Dr. Megan Vincze, cosmetic nurse injectors, physician assistants, and aesthetic nurse practitioners, delivering care within a medically supervised setting. Learn more at estheticscenter.com.
Contact Information:
Esthetics Center
2211 FRANCISCO DR
EL DORADO HILLS, California 95762
United States
Kelly Longhofer
+1-916-269-9779
https://www.estheticscenter.com
