Submissions for the 2027 NEW YOU Beauty Awards are open through November 1, 2026. Brands may submit their entries by visiting newyouawards.com.

FORT LAUDERDALE, Fla., Sept. 21, 2026 /PRNewswire-PRWeb/ -- NEW YOU Media, The Voice of Health and Beauty, today announces the countdown is underway for the NEW YOU Beauty Awards 2027.

Submissions for the 2027 NEW YOU Beauty Awards are open through November 1, 2026. Brands may submit their entries by visiting newyouawards.com.

The awards, presented during the 6th Annual NEW YOU Beauty & Awards Live event, celebrates the beauty industry's entrepreneurial brand founders, industry icons, content creators, and beauty celebrities as they network, debut brands, and participate on main-stage panels, podcasts and more.

Billed as "two days, one electric event," by NEW YOU President, Vanessa Walker, Miami's largest beauty weekend returns for it's sixth year at the iconic Nobu Eden Roc Hotel, March 19-20, 2027.

Miami's biggest beauty weekend event kicks off with an aptly themed Garden of Eden VIP Welcome Party for key sponsors, celebrities and influencers on Friday evening, March 19.

Saturday, March 20, features branded giveaways, programming on stage including a 'pitch off' for start-up NEWy finalists, exhibits and more.

"The room extends far beyond its walls in 2027," says Toni Negas, Senior Managing Director and 15-year NEW YOU Media veteran. "Creators will go LIVE from NEW YOU Beauty & Awards LIVE, showcasing and selling participating brands' products directly to fans on leading social commerce marketplaces. It transforms the event from a place where beauty is celebrated into a place where beauty is shopped in real time."

NEW YOU Beauty & Awards Live is produced by The NEW YOU Studio, NEW YOU Media's production arm, is managing all production including awards show content and the press-filled red carpet.

"We will stream the winners live fulfilling our vision to create a shoppable awards show for the winners that night and beyond," said Matt Usher, Head of Studio.

Product Categories for the NEW YOU Beauty Awards 2027

• The Beauty Breakthrough: Spotlights a groundbreaking beauty product, formula, or concept that brings meaningful innovation to the industry.
• Best in Social Commerce: Celebrates a beauty brand or product that expertly turns social media influence, content, and community engagement into a powerful shopping experience.
• NEW YOU NEWy Award: Honors emerging beauty brands or products launched in the past 18 months that demonstrate exceptional innovation, originality, and the potential to become the industry's next big thing.
• Timeless Beauty Award: Recognizes exceptional beauty products or innovations designed to help consumers look and feel their best at every age and stage of life.
• The Mane Event: Celebrates standout innovation in hair care, styling, treatment, tools, or technology changing how we care for and style our hair.
• Beauty, Rewired: Honors cutting-edge technology, devices, tools, or digital innovation transforming the overall beauty experience.
• The "It" Brand: Recognizes beauty brands defining cultural relevance, consumer buzz, and undeniable industry momentum.
• The Feed Takeover: Celebrates beauty campaigns that break through the noise with compelling creative, social engagement, cultural impact, and memorable storytelling.

Individual NEW YOU Beauty Awards 2027 Categories

• Entrepreneur of the Year
• Influencer of the Year
• Live Creator of the Year
• Industry Executive of the Year

Securing a NEW YOU Beauty Award is as a powerful beacon for brand authority, retail visibility, and consumer trust. Award recognition serves as a true catalyst for commercial success and prestige.

Event & Submission Details

• Submission Window: Submissions are open through November 1, 2026
• Submission Portal: Submit entries at newyouawards.com
• Live Event Dates: March 19–20, 2027
• Event Venue: NOBU Eden Roc Hotel in Miami Beach, Florida

About the NEW YOU Beauty & Awards Live 

NEW YOU Beauty & Awards LIVE brings together creators, celebrities, beauty brands, media and consumers as part of one immersive live content and beauty experience. It's more than an event—it's a multi-channel media platform where content, commerce and community come together. Our daytime experience is followed by the annual NEW YOU Beauty Awards LIVE, recognizing the hottest beauty brands, creators, influencers, executives, entrepreneurs and innovations shaping the future of the beauty industry. For information about past winners, and highlights from past live events, visit newyou.com.

Media Contact

Toni Negas, NEW YOU MEDIA, 1 954-622-2266, tnegas@newyoubrands.com, www.NEWYOUAwards.com

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SOURCE NEW YOU MEDIA