Booth visitors can engage with live tool demos and customize work gear at first-of-its-kind sticker station

MT. PROSPECT, Ill., Jan. 15, 2026 /PRNewswire/ -- During this year's World of Concrete tradeshow in Las Vegas, Bosch Power Tools, a global leader for power tools, measuring tools and accessories, will expand its portfolio with the launch of a new product category. The brand will also offer an exclusive preview of the innovations driving its 2026 product roadmap.

"We can't wait to hit the concrete hard at World of Concrete and connect with real workers. We're excited to show how we've innovated to deliver a better and more expansive tool lineup, equipping them with what they need to tackle tough tasks on the jobsite," said John Paul Marcantonio, North American President and CEO for Bosch Power Tools. "Feedback from the trades is the engine that drives our innovation. This new lineup of tools and accessories delivers the performance, reliability, and compatibility across our 18V platform that makes a real difference on the jobsite."

John Paul Marcantonio, the new President and CEO of Bosch Power Tools North America, along with his leadership team, will introduce the latest product additions at the first press conference of the tradeshow. The event will take place on Jan. 20, 2026, at 8:30 a.m. PST in room N251 of the Las Vegas Convention Center. Immediately following, media will be invited to a Post-Conference Media Workshop in the Bosch booth (O30616) where they can get hands on with the new products and connect with product managers in a dedicated, quiet space.

From skill-based competitions to immersive demos and live entertainment, the booth will showcase the transformative power of having a Bosch tool in your hands. The brand will host media and content creator quiet hours from 9 a.m. – 10 a.m. PST on Tuesday, and 9:30 a.m. – 10 a.m. PST on Wednesday and Thursday. Bosch will also offer a full schedule of fun, interactive experiences at its World of Concrete booth, to celebrate the workers who give it all on the jobsite.

Daily Onsite Activities: 

• AI Hard Hat Sticker Station: Experience the world's first-ever AI-Powered Custom Hard Hat Sticker Station. Enter a short prompt and watch AI generate and print a one-of-a-kind Bosch hard hat sticker. The perfect jobsite-ready badge to Conquer Concrete #LikeABosch.
• VIP ProPartner Plaza: Take a guided tour with a Bosch Sales Rep or purchase Bosch tools to unlock VIP access. Enjoy all-day promos, free refreshments and a VIP Happy Hour with live music and ice-cold beer from 3 p.m. to 5 p.m. PST on Tuesday and Wednesday. Don't miss the photo op with Bosch's giant 3D Macho Man statue... Ooooh Yeah!
• Head-to-Head Challenges: On Tuesday and Wednesday, at 11 a.m., 1 p.m., and 3 p.m. PST, show attendees can compete in 1:1 tool challenges to win Bosch gear and bragging rights.
• Concrete Casino: Test your luck with the Bosch Brute Breaker Hammers. Break through concrete slabs to reveal blue poker chips that can be redeemed for prizes including YETI tumblers, T-shirts, backpacks, speakers, coolers and more.
• Revolve Dunk Tank: Take your shot at the 18V Revolve400 Rotary Laser Dunk Tank. Toss a bag, hit your target, and win Bosch gear.
• Interactive Games and Prizes: Hosted by Las Vegas Entertainer and Emcee Jeff Civillico on the jumbotron, attendees can join in on the action with interactive crowd games and chances to win Bosch prizes on Tuesday and Wednesday at 10 a.m., 12 p.m., and 2 p.m. PST.
• Tool Sweepstakes: Stop by the Bosch booth and scan your badge to enter the World of Concrete 26 New Tools Onsite Sweepstakes. One lucky winner will score the Ultimate New Concrete Tool Set, including a Bosch 18V Surface Grinder Kit, Multi-Directional Light, Dust Extractor System, Storage System, and more. Additional entries are available via online registration and select product reviews.
• Creator and Media Booth Tours: Content creators and media are invited to a guided booth tour with a Bosch team member. Get hands-on with the latest tools, ask questions and capture exclusive behind-the-scenes content.

Virtual Activities: 

• YouTube Livestream: On January 21 at 2 p.m. PST, Bosch will host a livestream on YouTube giving offsite viewers an exclusive virtual tour of the booth and a first look at the new tools revealed during the press conference.
• Real-Time Social Media Content: Follow along live as Bosch shares updates on Facebook, Instagram, TikTok and more using #BoschWOC26.

For more information on the booth and products showcased at World of Concrete, visit the Press Room at pressroom.boschtools.com or connect with Bosch on Facebook and Instagram.

About Bosch
Having established a presence in North America in 1906, today the Bosch Group employs 42,000 associates in more than 100 locations in the North American region (as of Dec. 31, 2023). Bosch generated consolidated sales of $16.5 billion in the U.S., Mexico and Canada in 2023. For more information visit www.bosch.us, www.bosch.mx and www.bosch.ca.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of $99 billion in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch's broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is "Invented for life," Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch's global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch's innovative strength is key to the company's further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

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SOURCE Bosch Power Tools