Blue Rewards is expanding its partnership network and rewarding Canadians with Blue Points for taking positive, healthy actions with eligible BMO Insurance products

• Blue Rewards Members can earn Blue Points through eligible BMO Insurance solutions.
• Limited time offer includes a 5% premium discount on eligible BMO Health & Dental Insurance policies and 500 Points for getting a Pet Insurance quote. 
• BMO Insurance has partnered with Blue Rewards, joining a network of more than 400 brands where members can take advantage of exclusive offers and earn Blue Points.

TORONTO, Sept. 18, 2026 /CNW/ -- Blue Rewards and BMO Insurance today announced a new partnership that enables Blue Rewards Members to earn Blue Points through eligible BMO Insurance programs and activities, rewarding Canadians for taking proactive steps to safeguard their health and the well-being of those they care about most.

Through this partnership, Blue Rewards Members can earn Points and enjoy exclusive offers on BMO Health & Dental Insurance and Pet Insurance solutions, making it even more rewarding to protect the health of their families and pets. Blue Rewards Members are also eligible to receive the following limited time offers, as an added benefit, from September 1, 2026, to December 31, 2026:

• BMO Health & Dental Insurance: Blue Rewards Members will receive a 5% discount on their policy. ¹
• BMO Pet Insurance: Eligible Members who obtain a pet insurance quote during the promotional period and provide their Blue Rewards Member number will receive a one-time award of 500 Blue Points and one entry into a contest for a chance to win free pet food for a year from Global Pet Foods valued at $4,000. The prize will be awarded in the form of Global Pet Foods gift cards and no purchase is required. Contest details can be found here.²

"At Blue Rewards, we are focused on helping Canadians find more value from the everyday purchases and essentials that are already part of their lives," said Jennifer Hawkins, President, Blue Rewards. "Insurance is an important part of protecting what matters most, and this partnership with BMO Insurance gives Blue Rewards Members the opportunity to earn Points while engaging with the products and services that support their well-being. By extending value into more essential categories, we're helping Canadians make their everyday spending work harder and supporting real financial progress."

"Insurance is more than a one-time purchase. It should be an ongoing relationship that supports clients throughout their lives," said Rohit Thomas, President, BMO Insurance. "Through our partnership with Blue Rewards, we're giving Canadians new ways to earn rewards while they take positive steps to protect their well being. Together, we're creating a more rewarding insurance experience that delivers value at every stage of the journey."

Blue Rewards Members can earn Points through eligible BMO Insurance programs and select awareness-building activities. The partnership reflects Blue Rewards' continued focus on delivering meaningful value through solutions that support Members' everyday financial lives.

To learn more about the Blue Rewards program, please visit: www.bluerewards.ca

To learn more about the BMO Insurance program, please visit: https://www.bmo.com/en-ca/insurance/

About Blue Rewards

Blue Rewards is a modern and innovative Canadian loyalty program, designed to bring more value to everyday spending for millions of members. Together with more than 400 leading Canadian, global, and online brands, Blue Rewards connects Members with flexible earning and redeeming opportunities based on their varied interests and needs, helping Canadians make real financial progress. Through advanced insights and personalization, Blue Rewards offers tailored experiences for members while helping brands better understand and engage their audiences.

About BMO Insurance

BMO Insurance is a trusted provider of a comprehensive range of insurance products and services, supporting the diverse needs of individuals, families, and businesses across Canada. BMO Insurance is a brand name of BMO Life Assurance Company.

Our solutions extend beyond life and annuities, encompassing creditor insurance, pet insurance, travel insurance, and pension risk transfer solutions. At BMO Insurance, we are committed to empowering advisors and clients alike with innovative tools, personalized service, and strategic insights that drive success.

As part of the broader BMO Financial Group, we are dedicated to helping our clients achieve their financial goals, backed by the strength and stability of one of North America's leading financial institutions. Our commitment to innovation and excellence reinforces BMO Insurance's position as a trusted partner for advisors and clients, now and in the future.

About BMO Financial Group 

BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.5 trillion as of July 31, 2026. Serving clients for more than 200 years, BMO provides a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services across Canada, the United States, and select markets globally. BMO is innovating for business value, by deploying and integrating human, digital and artificial intelligence to personalize client experiences, augment teams, and automate its business responsibly. Driven by its purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and stronger communities.

SOURCE Blue Rewards